Posts Tagged by concept

As artistic director of marketing, I can appreciate the art of a good concept. In particular, it reinforces the message that meets the strategic objectives, and promotes the brand. But in the constant search for "walk to the competition, direct marketing tend to fall into this trap traps.One excessive use of symbols and conceptual devices. It is not always the fault of the Office. Sometimes, when a client, but to see what likeand pay the bill of sand is known as the rest of the story.