แนวคิด Overused มากที่สุดในตลาดโดยตรง

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ในฐานะผู้อำนวยการศิลปะของการตลาด, I can appreciate the art of a good concept. In particular, it reinforces the message that meets the strategic objectives, และส่งเสริมให้แบรนด์. But in the constant search for "walk to the competition, การตลาดทางตรง tend to fall into this trap traps.One excessive use of symbols and conceptual devices. It is not always the fault of the Office. บางครั้ง, when a client, but to see what likeand pay the bill of sand is known as the rest of the story.

Customers can designate ideas, but none worthy of the name is, how these suggestions into consideration and their own.The first steps in creating an effective DM is to remain clear of these concepts abused. คุณอาจจะถูกล่อลวง, เพราะพวกเขาดูเหมือนเพื่อให้เหมาะสำหรับข้อความของคุณ, but leave me the voice of reason. เพื่อให้พวกเขาได้อย่างสมบูรณ์แบบ, because the larger, more Topline symbolize concepts. พวกเขาได้อย่างสมบูรณ์แบบ, เพราะคุณได้เห็นมาก่อนหลายร้อยเท่า. Distinguish between the crowd: "Do not fall into this concept trap.

THE PASSPORTThe passport is so attractive, เป็นสัญลักษณ์ของการเดินทางและการผจญภัยทำไม. This is the ideal concept for a program that participation in several positions with the organization that require them to position. And 'perfect because that is the easy way out. สิ่งที่คุณต้องทำคือการพิมพ์หนังสือ, dark blue and some gold leaf relief to throw the word "passport" somewhere on the hood and Insta-concept.Nancy Harhut my current creative director and in 2004 NEDMA direct marketers year, has an impressive collection of concepts passport: "A passport to savings" or a "Passport to Adventure" and "Passport to 6 new plates on the Garden" Any idea that same.

Maybe is why so many people. And the main reason why it is necessary to avoid Boat Show COMPASSThe Compass concept is often used because it indicates the direction and guidance. A great message to communicate, particularly in the field of financial planning. But even for packages that are bushes in reality, they have perceived the value of research anymore.A Branders.com from 19 different customizable compasses. และสิ่งที่? What does a compass really? Supporters say it illustrates the confused customer and the advertiser who takes the initiative.

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What this does mean is that you try to buy favors from a client with a menu of inexpensive giveaway.THE MAPReal are cumbersome and impractical. And serve the purpose of you from point A to point B. ดังนั้น, marketing will use the map to a customer to make steps.Like need a passport and the compass, the card is used too often. Most maps of the time provide a greater sense of confusion of orientation. มักจะ, the implementation of paragraph full of unnecessary frills and legends, and full of unnecessary detail.

Do a favor to yourself and try to organize different trip. บางครั้ง, you can say the same thing with a bullet list of good side bar or a booklet of treatment. Do us all a favor and save your maps if you really need to use one.it realize that we are the traders are hypersensitive to การตลาดทางตรง แคมเปญ. I also understand that the average customer is not smart enough to understand the difference. But in the field of building relationships, we are both our customers and their customers to deliver messages only.

ไม่เป็นไร, คุณจะได้รับสิ่งที่ออกจากมัน: a better response rate.Gregory Ng is a การตลาดทางตรง and associate artistic director for an advertising agency leader Boston, MA. In addition to writing mail โดยตรง on subjects covered in his blog, http://www.GregoryNg.com portfolio, is also the founder and editor of http://www.Noodad.com http://www. Apple Matters. ด้วย.

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